I Remain Neutral!

In real estate, a big part of the professional’s job is to advise his or her clients. When it comes to working with sellers, many times it is necessary to advise them as to their choice of color schemes. This is a very delicate situation since, the last thing we want to do is insult our client’s sense of taste by recommending they repaint or do some light remodeling. It implies there was an issue with their choices in decorating. Yet, that is exactly what we must do with our clients many times… ADVISE, not insult.

Utilizing colors of a light or medium hue shows a room at its maximum size. OK, the dimensions don’t change at all, but white does better reflect the light, which makes it APPEAR to be decoratelarger than the same room painted, say… brown. It also minimizes the shock value of the sportsman who tours a house where the little girl really loved pink. No matter the size of the back yard, he’s just going to remember the pink bedroom.

Often, we speak in terms of using “neutral colors”. But keep in mind, those who are design challenged, don’t know what neutrals are. Otherwise, there probably would not be an issue in the first place. I provide a palette to my clients of off-white, parchment, gray (really light gray), eggshell, or even (I’m about to go nuts, here) taupe and beige. I simply create some “swatches” on my computer, print it off, and hand it to them.

Yes, in larger homes, potential buyers do expect a certain amount of professional decor. However, the blood red walls of a large dining room that might have worked a few years ago, will not work in the living room of a 1200 square foot home now. It’s simply too gloomy.

If you have been in the business long enough, you have come across the Tennessee football fan who painted the outdoor trim in U.T. Vols orange. By the way, he KNOWS he has to paint it, but just doesn’t want to go through the hassle. This is your opportunity to advise your client. He’s waiting for it! Besides, what if the eventual buyer is from Alabama? As I tell my sellers, “I’m not trying to guess what the one in ten will like, but rather avoid what I know the nine in ten will not like. Don’t let a bad paint job stand between you and your closing the sale, or worse your clients ultimate goal… selling the house.

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