A lot of political pundits have been making predictions about who they believe will win the White House in 2020. But like the average attorney who fights a case in court, they lose half the time. So, why on election day would I proclaim such a bold statement as foretelling the future leader of the Free World? Well, it’s not because of any campaign strategy on part of either candidate or a political agenda. It’s something else, much more basic, much more HUMAN.
In the interest of full disclosure, unlike so many on the web or in corporate media, I will admit to being a long-time Conservative. I feel it important to reveal that, since you are taking the time to read this post. We have all dealt too much with hidden agendas this year. I do not want to be yet another who makes a political point cloaked in “truth”. No one likes to be lectured and that’s just not my style. My assessment here though, is more one of human nature than of politics.
There are actually a fair amount of similarities between the two presidential nominees. Both Trump and Biden have been in the public eye for decades. Both have been accused of foreign scandals. Yet neither have been that forthcoming about their own political agenda for the next four years. We have to look at their previous record to guess what that is. And both are very different about their message to voters and it’s delivery. We seem to forget, it’s not the experts, but the people who make the ultimate decision. It really doesn’t matter what the Clinton’s, Bush’s or even Dr. Fauci say. And there is a great lesson to be learned here for all of us.
I have been speaking on leadership and management for years. Followers want a leader to do one chief thing; lead. I have long considered communication to be the foundation of leadership. With that, a leader must convey a message of hope, not despair. The Bible states, Where there is no hope, the people perish. Unfortunately, this cutesy Proverb is easily dismissed, though it is at the very center of how human beings process their reality. For this basic reason, I feel confident in my prediction.
The Ancient Greeks understood the three ingredients to winning over a crowd; ethos, logos and pathos. It is the credibility of the speaker, the rationale of his message and its emotional appeal. Often, I have heard people speak with disdain for President Trump. They say they do not like his “tone”. As an analytical left-brain thinker, this is completely irrelevant to me. As an interpersonal communication expert though, I knew he was in trouble. There are those who process emotions before the facts and vice versa. But not everyone understands BOTH are necessary to make a good decision.
However, I knew who would be the winner of the 2020 Presidential election at the end of the second debate, in my hometown of Nashville. Former Vice President Joe Biden spoke of going into a dark Winter. Americans do not want a dark Winter, or even a gray Summer for that matter. If you are going to sound an alarm of trouble to come, you had better follow it up with a real plan as to how voters are to get through that time. Otherwise, they give will up and defeated people don’t tend to vote.
Trump on the other hand stated “Success will bring us together”. How? He didn’t say, so we look to his past record before Covid hit us. There was economic growth, military success and an early reaction to the virus despite what Don Lemon says. The truth is neither man knows what will be in store for 2021, good or bad. In fact, there is not one person on the planet who knows. Anyone who claims to be an expert on the issue of a planetary epidemic is in the same pool of pundits, attorneys and economic forecasters. They are wrong half the time. The so-called experts use personal arrogance to trick us into thinking they know something we do not. No one knows exactly what lies ahead and how to deal with it… NO ONE.
But with the incumbent’s statement comes as something much needed by the masses; hope. 2020 has been a political, social and emotional hell for all of us. We are tired of being downtrodden and living in fear. Yes, there have been many charlatans in history who make undelivered promises. But they don’t tend to stick around, certainly not to seek permission for a second term. It is for the reason of optimism, President Trump will win.
The two messages of dealing with Covid are in stark contrast. Fear is only a good motivator for so long. People look toward the future, if not for themselves, than for their children. Should Trump lose, I will be forced to eat my own words, but it will be a signal of something much more. It will mean that for the first time in American history we have not gravitated toward a bright future. Not because of Mr. Biden but because we have become pessimists. I pray that is not the case.
Blaine Little is a corporate train and best-selling author, whose new book on management is now available on Amazon. https://www.amazon.com/Managerial-Mistakes-Missteps-Misunderstandings-Essential/dp/B08JDTP2FJ