SHOW Them You Mean Business!

Sales can be a fickle thing. Fickle because professional salesperson has to deal with other human beings. With that, comes all the thoughts, feelings, miscommunication and paranoia of those prospective clients. Throw a new home in the mix and you have a recipe for disaster!

In any industry, the onus to explain the process of how a customer can take advantage of a product or service falls to the sales professional. Ethically, this should include all the caveats of finalizing the agreement and disclosures any unforeseen liabilities. In real estate, this is a part of an agent’s fiduciary (financial) responsibility. A Realtor may market well and give sound advice when an offer comes in, but what about the period in between?

This is the time where clients, especially sellers, have the most anxiety and need a little bit of hand-holding. Yes, dealing with someone else’s emotions and frustrations is part of the job.  If one becomes a real estate agent because he loves beautiful homes, but dislikes dealing with people and their problems, then he is in exactly the WRONG industry. At the risk of sounding cliche, it really IS a people business. The best way take the temperature of your client and avoid a potential melt down is with good communication. That means preparing them from the very beginning.

People want to be led through the real estate process. They want to know what to expect. There are hundreds of things that may go wrong, and many of them are out of the Realtor’s control. What is in the control of the pro is how hard he or she will work on behalf of their clients. Over a decade ago, I developed a marketing plan detailing what I will do in the first 30 days I have a home listed. It was a way of actually showing what I would do. This is a small part of what I share in my Improved Communications for Real Estate Professionals” seminars. However, it is an important one. If I am going head-to-head against another professional for a client’s business yet they do not have a marketing plan, who do you think the prospect will choose?

Marketing Plan

Note, this 30 Day New Listing Marketing Plan does NOT guarantee I will SELL their home in 30 days. It simply reiterates what I am doing to get the home sold while I have it listed. Part of which, is good communication.  Having a frank conversation about what you will… or will not do to represent the client is not only sound business, but it will prevent miscommunication down the road. There is nothing new here. In truth, this is a culmination of several ideas I gathered along the way. A Realtor… or any other industry professional should have an explanation of serviced they can readily share with their prospects.

Keep watching for my latest “Improved Communications for Sales” workshop.

http://MomentumSeminars.com

Are you a Fraud?

When I first became a Realtor fifteen years ago, I was excited about the prospect of helping so many consumers realize the “American Dream”. But, as I actually began to approach prospective clients, a terrible sinking feeling hit the pit of my stomach. I had begun to question everything that had brought me to that point. Was I really trying to help others achieve a lofty ideal, or was I just trying to make a quick buck? Was I good enough? What if a client knows more about the situation than I know?   Believe me, there’s nothing quick about making money in real estate, but these questions often enter a new agents mind… veterans too! These are normal anxieties that most people experience at one time or another in their lives. It just means you’re human.

A magician will take the stage, with the intent of dazzling his audience. He makes sure his first effect is a big hit to quickly win his audience over with his demonstration of skill. After a few minutes, even the most hardnosed skeptics stop trying to catch the performer commit an error, and simply sit back and enjoy the show. The magician is delighted to know he has the audience in the palm of his hand. However, delight eventually turns to guilt. “These people actually believe I can perform miracles” the illusionist will think to himself. “My entire show is built on lies, deception and optical illusions. I’m a fraud”! It’s what magicians call the Impostor Syndrome.

The Impostor Syndrome is something often attributed to over achievers, as well as novices. An actress makes a few movies that are well received, and the performer is in high demand. She now has the means to purchase a large home with all the furnishings, as well as that fancy sports car she always wanted. Then when she considers all those other people who are without the extravagant creature comforts, she feels guilty for her success. To alleviate the negativity, she offers to work FOR a worthy charity. This is a wonderful way to channel the energy into a positive. She then receives worldwide acclaim for her good works, and again, feels guilty for receiving the notoriety. She then rationalizes in order to find peace; she needs to lash out AGAINST something… anything. This explains why we have so much social commentary from the Hollywood elite these days.

What the magician’s audience doesn’t see is the countless hours researching, studying, and practicing in front of a mirror to get each and every effect just right. He will also experiment with different methods, and ask for guidance from other professionals. Similarly, a brand new real estate agent devotes themselves to their craft. Consider the hundred hours of formal training one must attend in order to achieve his or her license. Respect the fact most people would not endure sitting through the classes, studying for the test, taking the test (maybe more than once) and subscribe to an code of ethics in order to call themselves; Realtor. Yet, we feel ashamed if a member of the general public states information they found on Zillow or Trulia that they say is contrary to our research and professional opinion. One should never question their own abilities when confronted by those who are not willing to put in the hard work.

The magician is not paid to perform “miracles”, he’s paid to ENTERTAIN, which is what he does. Similarly, an agent is not compensated for “knowing everything”, but rather to research a specific situation to help the clients achieve their goals. Still, there are some things we can do to overcome a fraud complex. First, understand by being committed to your industry, you already know a lot more than you may think. Second, when someone pays you a compliment, accept it. “Thank you” is an appropriate response. Also, fresh knowledge by way of continual training and keeping up with current industry issues is a good way to kill off the “impostor” inside. When it all said and done, you are a professional with a conscience. After all, a true con artist never has an issue with integrity, or the lack thereof. So, remind yourself, you are there to help consumers realize the “American Dream”.

http://MomentumSeminars.com

Professionalism Begins Online

We have all had bad days, but is that a license to blab to the world about how much you hate your job because we’re just not “feeling it” that day? SPOILER ALERT; the crux of this article is that no one cares! Nonetheless, there will be teachers, CPAs, Realtors and even doctors who will spill their guts on the internet through social media. The individual may feel a little better after a purge, but his or her audience is aghast.

A couple of weeks ago, I was with about a dozen veteran real estate agents who were mortified by some of the recent posts of fellow Realtors. Things that apart from just being in bad taste, could actually get the licensee in a lot of hot water. Of course, I immediately pulled out my smartphone to see who was doing what. Oh yes, you will get reactions, but will you get business? I will confess just when I think no one is reading my feed, I may drop a quick comment about an elected official or some new government policy and inadvertently start a firestorm controversy. Right there on MY page… YIKES! Well, if you are alright with that, than that’s your business decision to make.

It really is a business decision. Most people with a professional license are independent contractors. That being said, they are small business owners. To which they are THEIR OWN boss and responsible for taking measures to avoid liability. If one agent tweets out their own resentment toward a fellow Realtor, the overall process or heaven forbid, their own client, repercussions are soon to follow because literally everyone on the planet can read it. As in the case of Realtors, the NAR Code of Ethics, Article 15 reads…

“REALTORS® shall not knowingly or recklessly make false or misleading statements about other real estate professionals, their businesses, or their business practices.” 

The supporting standards go on to state the professional could be made to remove the post and, essentially, apologize. In the case of clients, they could sue over a careless post as it is a breach of agency. So why would someone want to air their dirty laundry online in the first place?

Rachel Albertson, with InfoRule Social Media, a Murfreesboro based marketing firm states; “You do not have to be friends with clients on social media. In fact, I do not recommend it.”  Apparently, Disney thinks that’s a good idea as well. Their employees are NOT permitted to mention they work for Disney. To violate this policy could be grounds for termination. So, be mindful of how you intermingle your private life with business.

Legal issues aside, remember what your mom told you about “conversation in mixed or polite company”? Do not discuss sex, politics or religion. Mom was right! Yet, here is where a lot of people miss it. To spare you the details here, MASHABLE has compiled a list of people who were let go over social media posts. I am not suggesting we have no opinions or never share our ideas, that’s not my place. Though I will offer a friendly reminder if you post something political, you stand the chance of alienating half of your audience.

Professionalism begins online. In the 21st century, the majority of consumers start looking for an insurance agent, mortgage broker, Realtor or dentist through the internet. The search is actually a funnel. The buyer asks a question of a search engine, follows the answer to an industry publication, then a geographic company and then YOU! They already have a vague idea of what a professional is suppose to be before they ever click your name. When they ask a serious question, they anticipate a serious, coherent answer. If what they find instead is an agent posing with a sock monkey, they may not take that professional as one who is serious or would be responsible with their money. In short, the agent appears UNprofessional. Don’t get me wrong, I love sock monkeys as much as the next guy, but if there is no marketing tie-in or a picture of a give away at a children’s hospital, no one would take me serious. They certainly would not trust me with their biggest financial investment. Time to take down the cutesy avatar.

Blaine@realtracs.com

 

Where Are Your New Year’s Resolutions?

Well, how have you done so far? We are well into the year. Are you well into  your goals? Do you even remember what they were? Be honest. No, my intention is not to pour salt into an open wound, but merely to pose a very simple question; Where are your New Years resolutions? We put a lot of stock in our dreams, and we give a lot of significance to the plans we make for achieving them, but do those plans actually move us closer to where we want to be in life.

According to a recent article in Forbes Magazine, only 8% of Americans actually achieve their resolutions. Yikes! Statistically, speaking (92% to be exact) I will NOT achieve my year-end goals. Now what? Anything but admit defeat! I know… I can “kick start” my goals anew. Re-energize my vision. Re-discover my purpose. Re-align my chakras. Maybe get in touch with my inner child?

What is a “goal” anyway? It’s a dream we write down on a piece of paper to make us feel like we have accomplished something, or that we’re at least on our way. It’s something we can tangibly hold in our hands in lieu of the actual situation. And as soon as that ink on paper becomes a reality, we’ll be happy. We post it on our bathroom mirror to remind us of it every morning, or better yet place it in our purse or wallets so we can review it a few times a day.  In short, we get a certain short-term satisfaction for having done something positive that day. We begin to take charge of our lives! Sadly, reviewing our little wish lists, is NOT taking action.

A world-famous motivational speaker once said “set the type of goals that excite you to get out of the bed in the morning”.  Of course, you could scrap those goals all together, and simply BECOME the person you want to be. That’s right, simply take on the disciplines and behaviors of the top sales rep in your company, act as if you were already regional manager, or someone who has already lost 50 pounds. We can incorporate the aspects of a positive personality TODAY, and that will get us to where we want to be a whole lot faster than a slip of paper. In order for us to redesign our lives, it’s going to take… wait for it… CHANGE. If we’re being honest with ourselves, the average human, not coming out of some sort of traumatic experience, simply does not want to change. There’s too much work involved, and we have to look at the not so positive habits currently in our lives. I think we avoid change not only out of complacency, but more the fact that change today is to admit we were WRONG yesterday.

Thomas Edison didn’t create hundreds of inventions because he ran on a treadmill, made solid hedge fund investments, nor because he got out of bed any earlier. In fact, he was well known for taking naps. He made the world a brighter place simply because he was, well, Thomas Edison. He accomplished all he wanted not by wishing on a star, or waiting for his ship to come in, or win it big in the lottery. He just did what the inventor of the light bulb WOULD do to achieve success. He failed hundreds of times just on this one endeavor, but he continued to change, alter, and modify the process. He was flexible, and not afraid to admit he failed along the way. There was a passion inside who he was that he would never find on a sticky note.

Where are your new years resolutions? If they are nowhere in sight, don’t worry, you can essentially achieve them today. You just have to become a little better version of yourself and do things outside of your comfort zone, that includes admitting failures along the way.  If you’re in the magic 8%, far be it from me to pour cold water on your endeavors. Go get ’em!  But you better hurry, it will soon be October, and I will ask you the same question again.

MomentumSeminars.com

BlaineSpeaks@gmail.com

Talk a Good Game!

I have long said, “real estate is a people business”! Oh, I can hear the rumblings now… “But Blaine, didn’t you swear off cliché’s and erroneous business maxims in this blog”? Good catch! I knew I could count on you to keep me honest.

What I mean by realty being a PEOPLE business, is that it actually has little to do with real estate, or the property itself. Unless you are a builder, or investor, your commodity as a Realtor is in the service you provide, not brick and mortar. How many times have we been contacted by a potential buyer wanting THAT particular house, only to realize for one reason or another, it was not suitable for them? At that point, do we camp out on the front porch of THAT property, or begin to work with the buyer?  You see what I mean by it being a “people” business.

That being said, there is a whole new kettle of emotional problems in working with clients versus a house. Yes, emotions come into play when you work with people. It’s not so much a buyer wants THAT house, but rather what they think it represents. How will their family be affected by the move? Are their children safe here? Does this dwelling allow the family to accomplish it’s goals? And those newly single may not wish to be reminded of times at their prior residence, or the pain of losing a member of their family either through separation or death. We think of the experience being most emotional for our buyers, but we must remind ourselves, sellers are people too. Typically, we just don’t see them as often, and may not consider what is going through their minds.

But, unless we are also clinical psychologists, how do we deal with all these feelings, which aren’t even ours? The answer to this complex problem is simple; we talk. We ask questions of our clients, understanding their first response may not be the most accurate. We advise, tell stories, give feedback, and ASK for feedback. We must constantly “take the temperature” of those we are trying to help. Which means asking some of the SAME questions throughout the process to ensure our clients needs and wants haven’t shifted once they receive more information about the real estate process. I learned early in my career to not WAIT for my people to offer comments, or ask questions of me. Often times, they don’t know what to ask, don’t want to look ignorant of the process (which is why they hired us), or feel a bit overwhelmed and simply don’t know where to begin.

As the professional, it is up to us to anticipate problems and ask questions before they get too big. For some of us, this does not come easy. There are those in real estate who are very good with numbers, and willing to do whatever it takes to hammer out a good deal for the people they serve. But, is that enough? These are the left-brain people (much like myself), who don’t understand why someone would seem disappointed when “the numbers look really good”. We must continue to probe, and pull the details out of the minds of others.

For those of us not suited to reading the impressions of our listeners, it may be a good investment to enroll in a public speaking course at a community college. There, you will learn to judge your listeners’ reaction to the information you impart, to see if they are following what you are saying. Or for that matter, to better analyze whether what you are saying is even relevant to your clients. Dale Carnegie Training and Toastmasters International are also wonderful organizations to help you with speaking, listening, and critical thinking.

The fact that you asked the exact same question a week ago is completely irrelevant! All people change their goals to accommodate what obstacles life throws their way. It is OUR JOB as professionals in the business to keep up with our clients shifting desires. A house doesn’t change its wants and ambitions, people do that. Life would be so much easier if real estate were truly a housing business.

MomentumSeminars.com

BlaineSpeaks@gmail.com